I’m not an expert on SEO (Search Engine Optimization) but when I started this blog I read a bit about it and did a few adjustments to my blog. I did not do this just to get more hits on my blog. I’m investing time writing posts here and therefor I would like it to be available for as many as possible.
I will list some simple tips & tricks that will help improving your rank in search engines.
The first and most common pitfall for bloggers is the duplicate content penalty. Content are duplicated all over the blog and the main page often shows a lot of text. The best way to avoid this is by only displaying the first part of your posts. This is why you find the “read more” link and not the complete posts on my main page. Another thing you should do to help avoid this is only showing a summary in your RSS-feeds. I have also told Googleboot to stay away from my feeds by adding this in the robots.txt file:
So follow these three simple steps and you will have a much better chance for not getting struck by the duplicate content penalty.
Another tips and probably the most important is to write good and relevant posts so that people surfing your blog find it helpful and links to your blog or posts. You can also help the search engines crawler by adding internal links in your posts. Link to previous posts that are relevant and you can also go back and edit old post with links to new posts with relevant content. Try not to over do this, a lot of irrelevant links will only irritate your readers.
Adding a sitemap to your blog can also be a good idea. This can help your readers to navigate and it also helps the search engine robots to crawl the content on your page. There are a lot of different tools for making sitemaps. You can also manually upload a sitemap.xml to for example Google. Check out Google Webmaster Tools.
You should also try to create search engine friendly URL’s for your posts. This is best achieved by using permalinks (at least with WordPress). I choose to set up my permalinks like this:
main website url / year / post title
You should also try adding unique titles on your pages and your blogs. You can also try adding smart meta keywords and description to your blog/posts. But keep keywords and descriptions relevant to the content in your blog.
If you are using WordPress you can install plugins that actually will help you with some of these things.
Add-Meta-Tags: Adds XHTML meta tags to your wordpress blog.
Evermore: Automatically displays short previews of your posts on your home page.
Google (XML) Sitemaps Generator: Generates a XML-sitemap compliant sitemap of your WordPress blog. This format is supported by Ask.com, Google, YAHOO and MSN Search.
Dagon Design Sitemap Generator: Generates a fully customizable sitemap.
Crawl Rate Tracker: This is a plugin to log every visit by search engine robots, and show the results in different reports.
StatPress: Real time stats for your blog.
Very good post about optimizing your WordPress blog for Google:
Hopefully these few and simple tips will help improving the page rank for your blog.