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Apr 08

search-enginesI’m not an expert on SEO (Search Engine Optimization) but when I started this blog I read a bit about it and did a few adjustments to my blog. I did not do this just to get more hits on my blog.  I’m investing time writing posts here and therefor I would like it to be available for as many as possible.

I will list some simple tips & tricks that will help improving your rank in search engines.

The first and most common pitfall for bloggers is the duplicate content penalty. Content are duplicated all over the blog and the main page often shows a lot of text. The best way to avoid this is by only displaying the first part of your posts. This is why you find the “read more” link and not the complete posts on my main page. Another thing you should do to help avoid this is only showing a summary in your RSS-feeds. I have also told Googleboot to stay away from my feeds by adding this in the robots.txt file:

User-agent: Googlebot
Disallow: /feed/$
Disallow: /feed/rss/$
Disallow: /trackback/$

So follow these three simple steps and you will have a much better chance for not getting struck by the duplicate content penalty.

Another tips and probably the most important is to write good and relevant posts so that people surfing your blog find it helpful and links to your blog or posts. You can also help the search engines crawler by adding internal links in your posts. Link to previous posts that are relevant and you can also go back and edit old post with links to new posts with relevant content. Try not to over do this, a lot of irrelevant links will only irritate your readers.

Adding a sitemap to your blog can also be a good idea. This can help your readers to navigate and it also helps the search engine robots to crawl the content on your page. There are a lot of different tools for making sitemaps. You can also manually upload a sitemap.xml to for example Google. Check out Google Webmaster Tools.

You should also try to create search engine friendly URL’s for your posts. This is best achieved by using permalinks (at least with WordPress). I choose to set up my permalinks like this:

main website url / year / post title

www.breathingtech.com/2009/seo-tips-tricks-to-improve-your-page-rank

You should also try adding unique titles on your pages and your blogs. You can also try adding smart meta keywords and description to your blog/posts. But keep keywords and descriptions relevant to the content in your blog.

logo_seo

If you are using WordPress you can install plugins that actually will help you with some of these things.

Add-Meta-Tags: Adds XHTML meta tags to your wordpress blog.

Evermore: Automatically displays short previews of your posts on your home page.

Google (XML) Sitemaps Generator: Generates a XML-sitemap compliant sitemap of your WordPress blog. This format is supported by Ask.com, Google, YAHOO and MSN Search.

Dagon Design Sitemap Generator: Generates a fully customizable sitemap.

Crawl Rate Tracker: This is a plugin to log every visit by search engine robots, and show the results in different reports.

StatPress: Real time stats for your blog.

Very good post about optimizing your WordPress blog for Google:

Part 1

Part 2

Hopefully these few and simple tips will help improving the page rank for your blog.

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7 Comments to “SEO – tips & tricks to improve your page rank”

  1. Improvement of the page ranking of sites is important since ranking will have a say on how well the sites will get visitors.

  2. That is correct, you will also see that with an improved page rank you will get different visitors as well. Before I did the steps described above most of my visitors came from social networks like twitter and technorati but now I see that numbers of visitors landing from google and other search engines are increasing rapidly.

  3. Srividya says:

    Thanks for the information.

    I would like to add on one more technique to this article to improve the page rank.

    Try getting links from reputable sites and similar sites. Reputable sites that link to you will increase your reputation which means your page has more value.

    Inbound links from sites similar to your own are important as it indicates that your competition finds your site valuable, and that gives your site more credibility.

  4. Another way to make people aware of your blog/website is to contribute with smart comments within your topic. Your comments should be relevant and add value to the post you choose to comment.

  5. Twitter is really a great invention, but I think blogging is even more important to create some traffic. But I can use some of the tips.

  6. Ria Pacas says:

    A good way to help make your article marketing effective is to use email autoresponders. In place of an ineffective call to visit your sales letter, look into bribing your prospective buyers with an instant, cost-free gift for signing up for your list.

  7. I spent months trying to wrap my head around SEO then enrolled in a course that explained the white and black hat tricks of the trade was worth its weight in gold!

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